The Product As The Hero
Films for products, including ones that have not shipped yet. The product stays the same in every frame, and it can go anywhere the idea needs it to go.
We make product films and commercials for brands that sell something you can hold: jewellery, fitness equipment, cars and consumer goods. The product is the hero of every frame, and it stays accurate from wide shot to close up.
Our work here includes The Island of Gems for Ceylon Jewelry Manufacturers, a training film for the strength equipment brand Dedicated, and spec commercials for Mercedes-Benz, Mercedes-AMG and Land Rover.
How A Product Film Gets Made
References
We start from what you already have: product photos from a few angles, packaging, renders and brand guidelines. Clear phone photos are usually enough, as they were for Dedicated.
Treatment And Boards
We write the idea, set the look and board every shot before anything is generated, so you approve the film on paper first.
Keeping The Product Right
The product is checked in every frame for its shape, colour, logo and detail. Any shot where it drifts is made again before it reaches the edit.
Finishing And Formats
The film is cut, graded and mixed, then delivered as a master with the cutdowns a launch needs: 16:9 for online and broadcast, 9:16 and 4:5 for social.
What We Make
Questions We Get Asked
How do you keep our product accurate?
We work from real references of the product: photos, packaging and any renders you have. The product is checked in every frame, and anything that drifts is regenerated before the edit.
Do you need product samples?
Usually not. Clear photos from a few angles are enough. For Dedicated we started from three phone photos of the plates.
Can you make a film for a product that has not shipped yet?
Yes. If there are renders or prototypes, we can show the product finished and in use before it exists in stores.
Can you make versions for different markets or retailers?
Yes. Once the master is finished we can cut versions for each market, channel or retailer, with different lengths, formats and end cards.
We already have product photography. Can you use it?
Yes. Existing photography gives us accurate references, and generated shots can put the product in places a shoot could not easily reach, like a desert lookout or a wet city at night.
Have a Film In Mind?
Tell us what it is for and when it needs to be out, and we will come back with how we would make it.