00:00 / 00:00
Built Different
- Client
- Mercedes-AMG (spec)
- Category
- Commercial
- Runtime
- 00:00:35
- Format
- 16:9, 4K
- Year
- 2026
Filed under Products, Brand Films
A black panther and a black AMG in the same fog. Two animals, built different and born the same.
The Brief
A spec commercial for Mercedes-AMG built on one comparison: the car and a black panther as two of a kind.
The Approach
The film cuts between the animal and the car in the same fog, with the panther's eye answered by the car's headlights, until the two finish side by side.
What We Delivered
A 35 second commercial, mastered in 4K at 16:9.
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