This Is
- Client
- Dallo (spec)
- Category
- Brand Film
- Runtime
- 00:00:45
- Format
- 16:9
- Year
- 2026
Filed under Brand Films
Four people starting businesses in regulated industries, and the one thing they have in common.
The Brief
A concept commercial for Dallo, the platform Kyle Hunt founded for people starting businesses in regulated industries, made on our own initiative to show how we would introduce a platform with nothing to hold up to the camera.
The Approach
We wrote it around four people instead of the platform: Linda in home care, Raj in pharmacy, Chloe in NDIS and Kate in childcare, each in their own space with one lime object in it, introduced by an old English narrator. Every person, place and prop was fixed as a reference sheet first, the four were framed as stills at the same size so they could sit side by side in quarters, and the ending was built as motion design, with the toggle in the middle of the screen becoming the Dallo logo.
What We Delivered
A 45-second narrated commercial at 16:9, with music and the toggle sound, and a vertical cover frame for social.
How It Was Made
This Is is a concept commercial for Dallo, the platform Kyle Hunt founded for people starting businesses in regulated industries, made on our own initiative and not commissioned by Dallo. A platform has nothing to hold up to the camera, so the film never shows it. It introduces four people, each in their own space with one lime object in it, and lets the narrator's last line say what they have in common.
The Cast, The Places And The Lime
Everything that appears in more than one shot was designed first and fixed as a sheet: all eight people, including Linda's mum, Raj's cat, the young man Chloe helps move out and his mum; the lounge, the pharmacy and the flat with the one lime object in each; the childcare room from the doorway and from above; and the syringe, the tiny lime chair and the calculator. Every shot was then generated with the sheets of what is in it, which is how each face, room and prop holds from shot to shot.
Framed Before It Moved
Near the end the film cuts between all four people and then sets them side by side in quarters, so each had to sit in the same place and at the same size in four different rooms. Each was set as a still first, matched for size and position, and every shot of them was generated from that still. The overhead of Kate was made the same way, so she sits true to scale on a chair 30 centimetres off the floor.
Linda
Raj
Chloe
Kate
Kate, From Above
The Film
Moments from the cut, from Linda's mum and the wrong cup of tea to the logo. Select a frame to see it in the film.
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