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Curate Group, Property Film, Case Study

333 St Kilda Road

Client
Curate Group
Category
Property Film
Runtime
00:01:05
Format
16:9, 4K
Year
2026

Filed under Real Estate, Developments

Penthouses on St Kilda Road, from the beach and the tram to a spa and dinner on the rooftop terrace.

The Brief

A one-minute lifestyle film for Curate Group for two penthouses at 333 St Kilda Road, St Kilda, showing them as homes, as short stays and as a private place to entertain, for investors, owner-occupiers, guests and people hiring a venue.

The Approach

The brief set out five beats and the film follows them: the foreshore, a café and the tram, then the kitchens, living rooms and three bedrooms with people at home, the rooftop spa and barbecue, an evening with a chef and guests, and the building at golden hour with Curate's closing line, Live Beautifully. Entertain Effortlessly. Every room was made from the photographer's shots of the two penthouses.

What We Delivered

A 1 minute 5 second film, mastered in 4K at 16:9.

Case Study

How It Was Made

Curate Group asked for a one-minute lifestyle film for two penthouses at 333 St Kilda Road, showing them as homes, as short stays and as a private place to entertain. Their brief set the minute out in five beats, from the St Kilda lifestyle to a closing shot at golden hour, and they sent the photographer's shots of both penthouses, the rooftop terraces and the building. We kept each room as it was photographed, relit the rooms with low sun, added the people the brief asked for and gave every shot a moving camera.

116Photos received
18Shots made from them
3Shots made new

What We Received

Curate Group sent 116 photos: both penthouses room by room, close shots of the finishes, the rooftop terraces by day and at dusk, the building with its cinema and gym, and three drone shots over St Kilda, with a one-page brief. A selection is below.

Before And After

Each photo next to the shot we made from it, in the order they appear in the film, moving between the two penthouses. The rooms and the furniture stay as they were photographed, and we added the sunlight, the people and the moving camera.

Kitchen

Galley

The Kitchen Tap

The Cooktop

Living Room

First Bedroom

Second Bedroom

Third Bedroom

Dining And Stairs

Rooftop Spa

Rooftop Terrace

Dinner On The Terrace

Kitchen Island

Living And Dining

Terrace Table

Rooftop At Dusk

The Building

Shots Made New

The brief opened on St Kilda itself: the beach, the cafés and the tram to the city. No photo had those, so we made them.

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